Headless means your frontend (what customers see) is separated from your commerce logic (carts, prices, promotions, orders). Your design team can build and change customer experiences freely, while the commerce engine underneath stays stable. You get speed on the surface and control underneath.

No. Omnium is an omnichannel commerce orchestrator, not an online-only storefront platform. At its core it combines an enterprise OMS with a native cart and checkout engine that handles unified cross-channel pricing, promotions and campaigns. Frontends of any kind, from webshops and apps to marketplaces and in-store tools, talk to that one engine through public APIs, so every channel calculates prices and stock the same way. Brands such as Intersport and Brav build their own digital experiences on exactly this foundation.

Yes, and strictly speaking that setup is Omnium OMS rather than Omnium E-commerce: Shopify keeps the storefront and checkout, while Omnium takes over the moment the order is placed, orchestrating routing, split shipments, store fulfillment, payment capture and returns. Omnium E-commerce is the step further, when you want Omnium's cart, checkout and pricing running behind your own frontend. Both run on the same engine, so starting with the OMS and consolidating later is an evolution, not a migration.

The cart lives in the OMS, not in the webshop. Any channel can create, read and update a cart through the same API: the webshop, a store associate's device, or customer service over the phone. A cart started in one channel is completed in another with prices, promotions and availability intact, because there is only one cart and one calculation engine. Stock is reserved the moment the order is placed.

Every market is a first-class concept with its own country, currency, language and B2C or B2B designation. You can run any number of price lists per market, so two markets sharing a currency can still be priced independently, without duplicating the catalog.

Yes, out of the box. Omnium automatically tracks each item's lowest price over a configurable window (for example 30 days) and exposes it through the product APIs, so your frontends can show compliant reference prices at the point of sale.

Tiered multibuy campaigns, kit and bundle promotions, scheduled campaign start and end, price locks that shield specific products from campaigns, item-level tax overrides, inline margin editing, and cost-plus-markup pricing. All of it applies identically across channels, because every channel uses the same engine.

Omnium runs as a highly scalable cloud platform and is built for seasonal spikes; our largest customers run their Black Week volumes through it without any issues.

Omnium's integration layer is event-driven: messages flow in through queues and connectors, and out through open APIs and webhooks. Failed messages are retried automatically with increasing intervals, and anything that keeps failing is set aside where your team can inspect and replay it. A temporarily unreachable system never means lost orders.

Omnium is a cloud-native, multi-tenant SaaS on Microsoft Azure. Dedicated single-tenant setups are available for enterprises with stricter governance needs, running the same codebase. Access is role-based, and single sign-on through Microsoft Entra ID or Auth0 means your organization's own login and MFA policies apply. Data processing follows GDPR.

Omnium is an official MACH Alliance member: Microservices-based, API-first, Cloud-native and Headless. In practice, Omnium is built on modern .NET, runs on Microsoft Azure, and exposes everything through open REST APIs. For your IT team it means composability without lock-in: every capability is reachable via API, and parts of your stack can be swapped without replatforming.