From Legacy to Composable

How ARK, with 150+ stores and up to 50,000 daily orders, revitalized their omnichannel experience.

Talkshow with ARK Bookstore

How ARK, with more than 150 stores and up to 50 000 daily orders, revitalized their omnichannel experience. The result? Increased revenue by 25%.

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The result

50% efficiency increase in several internal tasks

15% increase in the conversion rate

25% boost in revenue — one month after launching the new solution

ARK's Journey From Legacy to Composable

Ark is Norway's largest bookstore chain — they handle up to 50,000 orders per day. With the ambition to be the most innovative bookstore chain, they aim to provide their customers with the most accessible means of purchasing books.

They struggled with legacy systems that were too complex and costly. So they started a project where the main focus was on optimizing the system architecture.

ARK solved this by implementing a state-of-the-art MACH architecture, with Omnium Order Management System (OMS) as a central hub. Omnium OMS digitally oversees the entire order lifecycle, from entry to fulfillment and after-sales service.

We chose Omnium because we needed an order processing system to simplify interfaces in stores with complex order flows. Omnium has proven expertise in this area.
Anders Martinsson · Head of Technology, ARK

Agenda

  1. 01

    Introduction

    Eirik Norman Hansen · Talkshow host

  2. 02

    ARK's struggle with legacy systems

    Anders Martinsson · Head of Technology, ARK

  3. 03

    How Omnium OMS helped solve ARK's challenges

    Petter Balstad · CEO, Omnium

  4. 04

    Discussion & Q&A

Discussion topics

  • Why did ARK choose Omnium?
  • What has been the impact and results of the project?
  • The road ahead — how will they continue to optimize their system architecture?

Speakers

Petter Balstad

CEO & Co-founder · Omnium

With nearly two decades in ecommerce, Petter is dedicated to simplifying retail operations and enhancing customer experiences. Under his leadership, Omnium has become a trusted partner for retailers worldwide, offering innovative solutions for seamless omnichannel integration.

Anders Martinsson

Head of Technology · ARK

With 25 years of experience with eCommerce, Anders brings invaluable insights into the evolving landscape of online retail. Just 1.5 years into his role as Head of Technology at ARK, they successfully launched a brand-new e-commerce site, processing over 10,000 orders per day within days of the launch.

Eirik Norman Hansen

Talkshow host · Futurist & Speaker

Eirik is a futurist, technology optimist, and one of Norway's most sought-after speakers. With almost 30 years of experience within technology, digitalization, and business development, he helps businesses grow and adapt to the digital world.

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